Free Traffic 4 U

Using Overture/Yahoo

2008-07-24T23:36:00.000-07:00

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Effectively Using Overture/Yahoo To Get Website Visitors
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Overture or now known as Yahoo because of Yahoo’s takeover,
was the original inventor of the use of the P4P or Pay for
Performance. Overture saw that the internet was fast becoming
the easiest and most convenient way to shop, and advertising was
going to hit at an all time high because of the many businesses
in the arena.

To get a person to go to a site than others, it needs to be very
visible. Providing ads that could direct potential consumers and
costumers to their site would allow them to have an increase in
traffic as well as sales. Yahoo provides a service that can put
a site or company’s ad in their sites that can be shown when
certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic
by using their services. With more people being aware of your
site, there would be more traffic and visitors to your site
given the chance to view your pages as well as your products.
With even a small percentage of successful sales, with a high
traffic volume this could still be a substantial figure for your
company.

Getting a consistent substantial flow of website visitors is
every company’s goal. Many methods are devised and utilized to
ensure that there would be more people to boost the sales and to
be aware of the existence of such a product or service. Website
visitors are potentially the life blood of your internet based
business.

Yahoo/Overture utilizes the same principle as Google’s
Adwords. In fact, they are very similar to each other that they
use keyword and keyword phrase searches and to determine which
ads to show per search. When a person types in a keyword or
keyword phrase to search for anything, the search engines gives
out the results in a page. Then at the right side of the page,
you will see selected ads that have paid for their ads to be
viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site.
You choose keywords that can prompt or trigger your ads to be
shown in the page when a keyword is searched. When a search
engine user types in Honda Accord, your ad may come up if you
have designated that as one of your keywords. You don’t need
to fully optimize your site with Search Engine Optimization
methods and techniques.

While some labor so hard to make their site one of the high
ranking sites per keyword search, you get the chance to be on
the top of the list or at least in the first page of a search
result increasing your chance to be clicked on. With that, you
drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service
though. There are different ways Yahoo/Overture will charge you.
It may be in the number of Keywords or Keyword phrases your ad
uses or in the many times your ad is clicked on. Others offer
many other services like having your ad show up not only in the
search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche
as them. With more areas your ad is shown, you increase the
chances of people knowing about your site or product. With more
website visitors you increase the sales of your site which makes
your investment with your ads a wise one.

With so many competitions in the internet based businesses, it
is necessary to take a huge leap forward from the pack by
advertising. Yahoo/Overture will be a great place to start. Many
have utilized their services and have reaped the rewards of this
decision. It’s a marketing strategy that will increase your
website visitors as well as increase your sales resulting to
profit.

It takes money to make money, while there are some methods that
are basically low cost or free, using a marketing service such
as what Yahoo/Overture offers will provide results faster and on
a larger scale. Many businesses have learned this the hard way,
don’t be counted with them.

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Using Overture/Yahoo

2008-07-24T23:33:00.000-07:00

Analyzing Traffic

2008-07-23T21:42:00.000-07:00

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Analyzing Website Traffic
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Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

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Repeat Web Traffic

2008-07-21T21:21:00.000-07:00

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9 Tips To Get Repeat Web Traffic
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1. Update the pages on your website frequently. Stagnant sites
are dropped by some search engines. You can even put a date
counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and
partners you can place links to their sites and products and ask
them to do the same for you. You can also advertise their books
or videos, if these products relate to your industry and are not
in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and
special offers. Place a link on your site to invite customers to
‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or
Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the
visitor can email your website link, with a prewritten title,
“Thought you might be interested in this”, just by clicking
on it.

6. Brand your website so that visitors always know they are on
your site. Use consistent colors, logos and slogans and always
provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your
philosophy and principles in dealing with your customers. Also
post your privacy policy as well so that clients know they are
secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and
clarifications about your product or your company that are
likely to be asked. This helps to resolve most of the customers
doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles
and keywords so that your customer can find their way back to
your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with
unsolicited emails. Later if they decide they want to ‘opt
out’ of the mailings, be sure you honor their request and take
them off the mailing list. They may still come back if they like
your products. But they will certainly not come back if you
continue to flood their email box with mails they no longer wish
to receive.

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Free Traffic 4 U

2008-07-17T23:32:00.000-07:00

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7 Ways To Increase Your Traffic Instantly
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Internet. Business. Profit. To fully integrate all of these
words into a successful merging you will need another word.
Traffic. Every article you will find about making your site or
company successful would always include the importance of
generating traffic.

So, we all know that in the core of it all, traffic is the most
essential thing to a successful internet based business company.
Aside from ensuring that you have a great product to sell, and
you have your company’s internal organization well taken core
of, it would be time to get to the nitty gritty of things,
generating traffic.

If you already have a site and you want think that you're not
getting the traffic that you're supposed to be getting, then its
time to reconsider. If you are contending in these very
competitive business, you should always be a step ahead of your
competition, increasing your traffic flow should have been done
starting yesterday.

Timing is essential, that’s an old adage known to everyone.
But with generating traffic, you should always be on your toes
and be a day ahead of everyone. Never think of today and
tomorrow as a starting point for making your site traffic laden,
it should always have been yesterday.

To help you out in generating more traffic for your site, here
are some seven surefire ways to increase your traffic starting
from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great
advertising schemes that are very truly popular and assures
great traffic. Although with this surefire way to increase your
traffic would cost some money. While some would shy away from
spending money to increase traffic, it is imperative in this
case to do so because Adwords and Overture is the top surefire
way to increase your traffic.

You could see for yourself the success this search engine
advertising methods have reaped rewards for so many companies.
Lots of site feature these advertising system and many have
signed on to reap the benefits. Do not be left behind. Every
penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit
from the efforts both of you do to enhance your sites traffic.
When one site features another sites link, they could provide
one another with the traffic one site generates. The efforts are
doubly beneficial because it would seem like both of you are
working to generate more traffic. The more links traded with
more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company
and product without any costs or if ever low costs only. This is
a marketing method that can be quite sneaky; you can attach your
company’s name, product or link to a certain media such as a
funny video, entertaining game, an interesting article or a
gossip or buzz. With this method, people get infected with the
creativity and entertainment of the medium that they will pass
it on to many people.

4) Search and use proper keywords or keyword phrases for your
sites content

Search engines look for certain keywords that they would show in
their results page. In doing so, having the right keyword and
keyword phrase is a high requirement in ranking in high in
search engine results. You could write your own content or you
could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject
that your site deals in. If you sell car parts write press
releases and articles about cars and car parts. Attach your
sites description and services at the end of the article as well
as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When
you found a good foundation for your site, people will trust you
and your site and will pass on to many people their trust.
Traffic will certainly increase because they know that you can
provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is
shared with many others, you will find a loyal traffic that can
provide you with more traffic by recommendation. If you arouse
the curiosity of your customers they would be pushed to help you
with your traffic.

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